The Verdict Is In: 320+ Media Outlets Celebrate the Arrival of Murase Kabanko in America
Within weeks of our U.S. launch, more than 320 American outlets covered the bag. Here is what they noticed.
When we set out to bring the Murase Kabanko Randoseru to the United States, we expected a quiet introduction. The press response has been anything but. Within weeks of launch, more than 320 American media outlets — including NBC, CBS, ABC, and FOX affiliates — covered the arrival of the bag in America.
Three themes recurred across the coverage. First, heirloom-grade construction: outlets repeatedly described the bag as a 'Buy It For Life' object, built to be passed between generations rather than replaced. Second, exclusivity: these are the first authentic Murase Kabanko pieces sold directly in the American market. Third, the cultural arc — a Japanese schoolchild's icon, reimagined as a quiet luxury object for the modern professional.
Mentions came from The Boston Herald, SiliconValley.com, International Business Times, The Buffalo News, and local affiliates such as KUTV (Salt Lake City) and WRAL (Raleigh), among many others. The full list spans every major American market.
We are grateful for the attention, but the work itself is what we care about. The bag has now been examined by some of the most demanding critics in American media. The verdict is in. The craftsmanship speaks for itself.
If you would like to see the bag the headlines are discussing, the collection is available now.
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