The Verdict Is In: 320+ Media Outlets Celebrate the Arrival of Murase Kabanko in America
Within weeks of our U.S. launch, more than 320 American outlets covered the bag. Here is what they noticed.
Updated October 11, 2026
When we set out to bring the Murase Kabanko randoseru to the United States, we expected a quiet introduction. The press response has been anything but: within weeks of launch, more than 320 American media outlets — including NBC, CBS, ABC, and FOX affiliates — covered the arrival of the bag in America.
What did the coverage focus on?
Three themes recurred across more than 320 stories:
- Heirloom-grade construction: outlets repeatedly described the bag as a 'Buy It For Life' object, built to be passed between generations rather than replaced.
- Exclusivity: these are the first authentic Murase Kabanko pieces sold directly in the American market.
- The cultural arc: a Japanese schoolchild's icon, reimagined as a quiet-luxury object for the modern professional.
Which media outlets covered the Murase Kabanko launch?
The list spans every major American market — The Boston Herald, SiliconValley.com, International Business Times, The Buffalo News, and local affiliates such as KUTV (Salt Lake City) and WRAL (Raleigh), among many others.
What does the coverage mean for a buyer?
Independent pressure-testing. The bag has now been examined by some of the most demanding critics in American media, and the verdict — heirloom construction worth passing down — came from them, not from us. If you would like to see the bag the headlines are discussing, the collection is available now.
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